Our Core Values

Yosmel is a seasoned expert in Business Banking Products and Services with a proven track record in fintech. With a background in software development, he began his journey as a Franchise Owner at Lendio, facilitating over $100 million in closed loans. Co-founder of EquipmentFinancings.com, Yosmel possesses a deep understanding of market dynamics and customer needs.

As an immigrant from Cuba, Yosmel's journey reflects resilience and determination. His commitment to empowering entrepreneurs led to the founding of YeeGoals—a lead-generation platform democratizing access to financial services with a consultive approach to the banking industry. With Yosmel's leadership, YeeGoals aims to revolutionize the B2B marketplace with innovative solutions driving growth and inclusivity.

Investing in Yosmel and YeeGoals means backing a visionary leader dedicated to driving positive change in the Financial Services Industry.

Over two decades of extensive experience in Business Management and Administrative Services, with a diverse skill set encompassing Human Resources, Bookkeeping, Payroll, and more. Her expertise spans across multiple industries, including Legal Services, Real Estate, Import-Export businesses, and Information Technology, among others.

As a seasoned real estate investor and dedicated entrepreneur, Ursula is deeply committed to driving growth and success in both her personal ventures and collaborative projects. Her strategic insights and hands-on approach have contributed significantly to the achievements of various organizations.

Currently serving as a shareholder and board member of YeeGoals, Ursula plays an integral role in shaping the company's vision and strategic direction. Her leadership, combined with her passion for innovation and excellence, underscores her commitment to driving positive change and fostering long-term success.

 A dynamic and results-driven executive with a proven track record of establishing and managing highly profitable digital businesses. With a keen focus on driving year-on-year growth, Pritesh brings extensive expertise in digital transformation, product development, and marketing strategies.

As a thought leader in digital transformation, Pritesh has spearheaded numerous initiatives to revolutionize traditional business models and embrace digital channels effectively. His strategic insights and innovative approach have enabled organizations to thrive in the rapidly evolving digital landscape.

Pritesh is adept at developing new businesses from the ground up and expanding existing operations to support organizational growth. He excels in building strong cross-functional digital teams, fostering collaboration, and leveraging digital technologies to drive business transformation.

Based in Dublin, California, Pritesh resides with his wife and two daughters. Outside of his professional endeavors, he is an avid sports enthusiast, regularly engaging in Tennis and Badminton to maintain a healthy work-life balance.